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TERMS OF ADVERTISING IN 

BRADLEY HIS BOOK 

The net rates for advertising in 
Bradley, His Book, are as follows : 

For advertisements not exceeding a 
^ QUARTER PAGE, 

50 Cents per Line, — Agate Meas- 
urement, — Each Insertion. 

QUARTER PAGE, 
One Insertion, 16 Dollars. 

QUARTER PAGE, " 
Six Insertions, 80 Dollars. 

~~ HALF PAGE, 

One Insertion, 30 Dollars. 

HALF PAGE, 
Six Insertions, 150 Dollars. 

~~ ONE PAGE, ~~~ 
One Insertion, 50 Dollars. 

~~ ONE PAGE, 

Six Insertions, 250 Dollars. 

^Advertisements are newly pre- 
pared for each number without 
extra cost. When it is desired, 
special drawings can be made, 
and price for same will be fur- 
nished upon application, <&• J* J* 



Advertisements may be appropriately illustrated by any 
artist, provided the character of design and execution are suit- 
able for the pages of this magazine. Text on electrotypes 
will be reset in type from the Bradley, His Book, fonts. 
Advertisements of objectionable preparations or devices will 
not be admitted at any price. 

No transient advertisement inserted for less than $z.oo ; 
no yearly contract taken for less than gzo.oo. 

The character of Bradley, His Book, and the fact that 
the advertisements are designed and printed in colors, in 
pleasing and tasteful fashion, render it a most desirable me- 
dium for advertising the wares of the general advertiser, the 
printer, the publisher, and the manufacturer and dealer in 
art materials.